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You are here: Home / Lecture Series / Alternative Reinforcement: Utilizing the Premack Principle in Animal Training

Alternative Reinforcement: Utilizing the Premack Principle in Animal Training

September 20, 2025 By Cheryl Aguiar |

Premack Principle in Dog TrainingPremack Principle in Dog Training

Sometimes referred to as “treat training,” positive reinforcement is a behavior modification technique that involves adding a reinforcing stimulus to increase the probability that a behavior will occur. Regarded as an easy and effective training technique, positive reinforcement often includes some type of item – a treat – that an animal is given after they’ve completed a desirable behavior. However, the use of food as a reinforcer is not always effective or practical, particularly in working settings or with animals that are less motivated by food. This can lead to owners or animal handlers abandoning positive reinforcement methodology in favor of another modification technique or stopping training altogether. The Premack Principle states that a behavior can be used to reinforce another behavior. In other words, the “reinforcing stimulus” does not have to be a treat but can be a behavior, such as an activity or the opportunity to do something enjoyable. This talk will introduce the Premack Principle, current research on the Premack Principle, and some ways the Premack Principle can be utilized in applied settings.

Speaker: Lauren Brubaker, PhD

The talk will cover a variety of topics including:

  • Definition of Premack Principle
  • Current research on the Premack Principle
  • Use of Premack Principle in training
  • Using other reinforcing stimuli outside of food

Recorded and now available as a recording.

Cost: $25.00 USD

 

CEU’s Available:
IAABC – 2 CEU’s
CCPDT – 2 CEU’s
KPA – 2 CEU’s

Members of APDT, CCPDT, IAABC, IACP, ABCDT-L2 or NADOI receive over 25% off.All Lecture Series Webinars are only $18.00 each. See instructions below on how to find the password to take part in this professional discount.

IAABC members, Click HERE to apply your discount.
Email cheryl@e-trainingfordogs for the passcode.

NADOI, CCPDT, ABCDT-L2, PPG, IACP and APDT members, click HERE to apply for your discount.
Email cheryl@e-trainingfordogs for the passcode.

 

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