Marketing Your Dog Training Business


marketing dog trainingMarketing Dog Training Businesses

Purpose: This marketing dog training business web lecture discusses core marketing terms and concepts and applies them to the marketing needs of a dog training business.

Prerequisites: A basic understanding of dog training and a desire to grow your business with a professional image.

Instructor:  Shelly Volsche, CPDT-KA, DipCFN

Course Length: 1 (one) 90 minute lesson with a 5 question knowledge assessment

Description: Before becoming a dog trainer, Shelly Volsche, CPDT-KA, DipCFN spent over 7 years working in the world of graphic design and marketing. Her projects included work for brands like The Association of Pet Dog Trainers and the Nevada SPCA. Additionally, her degree in psychology has provided insights on how people think, shop, and buy. In this lecture, she shares with you her experiences and expertise in building and maintaining a brand and marketing a dog training business.

In this marketing dog training businesses, Shelly begins with core concepts such as branding, positioning, and image development. Shelly helps clarify the foundations of marketing that are so often missed by small businesses. She then delves into the many forms of dog training marketing available, covering the pros and cons of each. From print materials to social media, learn how to make the most of your marketing dollars no matter how many or how few.

What you can expect to learn from this Course:

  • Define and understand image, branding and positioning.
  • Discuss online presence (web, Facebook, Twitter)
  • Discuss the pros and cons of print advertising and alternatives.
  • Discuss the pros and cons of common business networks, yellow pages, etc.
  • Discuss additional concepts and unique ideas for dog training businesses.

Text and required supplies: There are no textbooks required for this course.

CEU Status:
CCPDT – 1.5 CEUs
IAABC – 1.5 CEUs
NADOI – 1.5 CEUs

Course Fee –$50.00

Student Information:

Access to this course will expire in 60 days. Therefore, you have 60 days to complete this course from the date of registration.

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You must also read and agree to the E-Training for Dogs, Inc. Standard Terms and Conditions prior to taking a course: Click HERE to read these. You will be asked when you register if you have read them and will not be allowed to take the course if you do not agree to the terms.


  1. [...] learn to develop the same branding and positioning as large corporations. In the first course, Marketing Dog Training Businesses, I discuss core concepts within marketing and address how to apply this knowledge to a dog training [...]